Feb 13, 2013

Ambiguity in real life





Here it is again! Can you believe it? The sign stands at the entrances to the parking lots at the Ingvar Kamprad Design Centre. Ingvar Kamprad's initials are the first two letters in the name of a certain country store called I K_ _, which had its origins in "the deep dark forests of Småland," in southern Sweden. Anyway, the IK Design Centre is on the campus of LTH (Lunds Tekniska Högskola), the Faculty of Engineering at Lund University. The Design Centre is one of the sites of some of the most original thinking on campus, and has the seeds of a lot of intelligent climate change response. But, this sign intrigues me, since it is so marvelously, and maddeningly, ambiguous. It literally reads, "Honk if you like climate change." Well, that's what it "means," but what does that mean? Maybe we can get to the bottom of this enigma. "The truth is out there," sort of.




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